Fashion, to me, has always been more than just clothing—it’s an evolving conversation between identity, culture, and innovation. In my previous roles, I learned that understanding the ‘why’ behind consumer and market trends is essential for building strategies that truly resonate.

Sports have always been a profound source of inspiration to me, where discipline, teamwork, and resilience prove essential for achieving success. These values have taught me that the best results come from collaboration, and that success often lies in the details others might overlook. Similarly, my love for cooking and design fuels my curiosity and desire to learn, mirroring the constant experimentation and refinement involved in product development.